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Legal:
Ivy Supersonic Filed A Complaint Against Twentieth Century Fox
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The following statement was released today by Ivy Supersonic
Responsible Source: Ivy Supersonic
Contact: Jules Feiler for Ivy Supersonic, +1-212-585-0973
"The world has now caught up to my futuristic vision for the
cartoon character I have created for animation, called 'Sqrat',
part squirrel, part rat. What's happened here is another example
of a young entrepreneur with an original idea getting beaten and
cheated by corporate America. I have filed a complaint in United
States District Court, Southern District of New York, against the
machine, called Twentieth Century Fox, and their Oscar-winning animation
studio, Blue Sky, for ten million dollars, dated February 13, 2002.
"Fox made a number of poor decisions, and have infringed on
my rights as well as my intellectual property, created in May 1999.
They have adopted my cartoon's name, Sqrat, no matter how you spell
it, its character, its likeness, and its hybrid identity, part squirrel,
part rat. I not only created a cartoon character, but an entire
new breed of rodent altogether. Fox can't get away with this! And
I don't advise they try! My Sqrat, has now been made a star, like
the Ice Age commercial says, 'starring Ray Romano, John Leguizamo,
Dennis Leary and Sqrat!" The Ice Age marketing/press campaign
launch is based on my Sqrat character, to get the people into theaters
to boost box office sales. At the world premiere of Ice Age at Radio
City Music Hall on Sunday, I spoke with John Leguizamo who was very
nice, and congratulated me and also wished me luck. I also spoke
briefly with Ray Romano as he came down the red carpet. He had no
prior knowledge of the theft of my Sqrat, until I informed him about
the suit against Fox.
"Twentieth Century Fox's Ice Age began at the Fox Family level,
who just happened to be one of the major studios that I pitched
my Sqrat to, back in February 2000. In February 2000, CNN ran the
original Sqrat story which established first usage to me, Ivy Supersonic
as the creator of Sqrat, part squirrel, part rat. The cartoon character
I created for animation for movies and for television. Millions
worldwide know Ivy Supersonic as the creator of the urban legend
Sqrat and remember that story. That segment was also picked up on
Continental Airlines and ran on all international and domestic flights.
In fact, published back in October 1999, my Sqrat was featured for
license in the annual report of License! Magazine, the bible for
all the industry's licensing deals. I have yet to receive any form
of payment or deal memo from Fox for the licensing of my Sqrat,
though I am optimistic. In June 1999, I was part of the original
'dysfunctional family', a krock concert at Jones Beach Theatre,
where I "first" displayed my Sqrat banner on stage with
the infamous band, known as Limp Bizkit before 10,000 or so concertgoers.
My bio, for instance, says I am 'irreverent' and 'on a mission'
and my tag line is 'down for whatever, whenever.' Merely coincidence?
That Ice Age is a story about the first 'dysfunctional family,'
and on the website for http://www.iceagemovie.com/
their Scrat is 'on a mission', and on eBay Twentieth Century Fox's
Ice Age is 'irreverent.' If you're on Fox's email list the Scrat
is 'down for whatever throughout the weather.' I believe in coincidences
and I also believe Fox's Scrat is taking on my personality, the
same as my Sqrat was my alter ego.
"Sqrat went through a number of developmental stages, but
he was always marketed with intent to be New York City's mascot.
So, Sqrat was not only stolen from me, but taken from all New Yorkers
as well. I had numerous offers for development deals, and many possibilities,
but the deals were never about a logo design or the co-authored
script we had written. It was only about the character himself,
the Sqrat, part squirrel, part rat. The deals were purely based
on character name and identity alone. I saw my Sqrat as the ultimate
urban legend, a love story between a squirrel and a rat in New York
City, which spawned a very loveable Sqrat. The Sqrat having an identity
crisis, stemming from his multicultural and multiracial roots. Kids
would identify with the Sqrat who had a real need to fit in, but
for obvious reasons could not. Kids were able to learn life lessons
from the Sqrat by tackling everyday issues that affect Sqrats and
kids everywhere. But that's not how it's done in Hollywood with
cartoons. They hire their own writers and their own animators and
I would have lost creative control. Or one better: what happened
in my case... I got jacked and my Sqrat hijacked. I am actually
mortified for Fox! Everyone from William Morris to Endeavor, to
UTA, to AMG, to ICM, to MTV, to VH1, to HBO (...it's a tremendous
list!) all took meetings, my calls, my faxes, my FedExs, my emails,
my press kits. They all know what happened and associate me, Ivy
Supersonic, as the creator. I was relentless and I will continue
to be relentless! I feel like a lost mom whose 'baby' has been kidnapped!
Just like the theme of ice age... the ending will all work out...
the dysfunctional Fox Family will bring the missing child home to
it's mother.
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